I wake up every morning, and the first thing I do is go online to see what the new listings are for the day. I love seeing new houses come up. The second thing I do is go to my “watch list” to see if any of the houses I am keeping an eye on have sold. Some homes sell in a matter of days and others can last months. The market determines a large part of this. We currently just went through a crazy seller’s market these past few years where homes were on the MLS for a couple of days, sometimes hours, but that is not always the case. As things are starting to slow down, we have already begun to see homes on the market for a month or more. This does not mean there is anything wrong with them.
The most apparent factor relates to price. If a house is overpriced, not only do realtors notice but the general public notices as well and the house can sit on the market for years. However, I want to touch on some of the less obvious reasons some homes sit longer than others.
1) The first thing that differentiates how long a home stays on the market is staging – Keys: deep clean, depersonalize, declutter, and arrange furniture in a way that makes your home’s layout look desirable and enticing. Stage areas to give every space a purpose.
2) Having the home move-in ready – Homes sell quicker and at a higher value when they are prepared for a new owner to move in right away. From replacing leaky faucets and chipped paint to significant eyesores, consider making necessary repairs before listing.
3) Ample storage – declutter closets to make them appear roomier. Storage space sells homes.
4) Energy efficiency – upgrading or installing energy efficient features can increase the appeal of your home to buyers
5) Quality photos – I don’t know how many times I look through the new listings and am shocked by some of the pictures that are posted on there. This is key! 90% of people look for their homes online first, not physically driving by For Sale signs. The pictures are your first impression, and everyone knows those are the most important. The photos should be what draws them in.
6) The property write up – using enticing words like, “move in ready” can make all the difference. Although I do like writing, if you are a good writer you can probably tell by my blog that I am not the most creative writer, and that’s who should be doing the write-ups. I outsource these, at my expense, so I know that whoever reads them will be drawn to click on the pictures.
7) Proper pricing – I am going to touch on this again because it is an integral aspect of a fast, successful sale. Overpricing scares away potential buyers or makes sellers look desperate after lowering the price multiple times.
8) Last but not least – Hire an exceptional agent….. I happen to know the one that would love to work with you. But seriously its essential, because even if you do everything right, it can still be challenging to sell quickly, and you need someone who is willing to go above and beyond to help your home sell.